MMC Studios Creates the World's First Live Sports Event for a Prime Time Commercial Break

Rabbit Race 2015 at MMC Studios. Credit: MMC Studios, Herbert Fittinghoff

More viewers than the Soccer World Cup Semi-Final: 'The Easter 2015 Rabbit Race' produced at MMC Studios in Cologne, Germany, was the first commercial live event ever that was broadcast live and simultaneously by nine of the biggest German private TV stations, and also via live web streaming on the Internet.

MMC Studios realize world's first live sports event for primetime advertising

More viewers than at the World Cup semi-final: "Das gro├če Osterhasen-Rasen" from MMC Studios was the first live advertising event to be broadcast simultaneously on nine of Germany's biggest private stations and on the Internet. At the same time, this was the world's first live sports event for primetime advertising.